The Art of Product Management: Lessons from a Silicon Valley Innovator by Rich Mironov

Author:Rich Mironov [Mironov, Rich]
Language: eng
Format: mobi
Publisher: Enthiosys Press
Published: 2008-11-21T05:00:00+00:00

We’ve all seen companies expand too fast, too soon, and overshoot the market. Revving the Sales & Marketing machine in advance of customer demand is tempting, and often asked for. It’s like burning down your house to keep warm, however. After a wild night of marshmallows, cognac and cigars, you may need to find a new place to live.

The preemptive solution calls for humility and self-control: don’t accept so much money. In practice, this is very hard to do -as demonstrated by generations of dieters and AA members.

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